Kuldīga District Municipality takes part in project Transnational senior tourism flows to Hanseatic cities in low/mid seasons — HANSATOUR. 

Partners of the HANSATOUR project aim to use the European (material and immaterial) heritage of the Hanseatic League to attract senior cultural tourists to Hanseatic cities during low/mid-season. Participating cities are the small / medium sized and relatively unknown Hanseatic cities along the IJssel (the Netherlands), the ‘Rheinische Hanse’ (in Germany), Kuldiga (Latvia) and Kaunas (Lithuania). Partners want to capitalize on the tourism potential that their Hanse heritage offers and on the Hansa brand awareness that already exists amongst many senior tourists.

Within the HANSATOUR project, partners will develop a thematic and demand oriented tourism offer, tailored on senior cultural tourists needs. Public private collaboration throughout the value chain and between sectors (government / marketing bodies / tourism SMEs / heritage sector / senior organizations / knowledge institutes) is crucial to the chosen approach. Other key elements of the project proposal are: A thorough identification and analysis of the senior target groups, in collaboration with senior organizations; the development of storylines (narratives) to ‘open up’ history and to enrich visitor experiences; the development of a cross-border and cross-media marketing strategy.

Partners develop Hansa tourism packages, in close collaboration with tourism service providers (SMEs), which will be tested by foreign/incoming tourists in March and April 2016, both by an organized test panel and through regular sales. One of the packages concerns a cross-border boat trip from Kampen (Dutch Hansa city along the Ijssel river) to Wesel (German Hansa city along the Rhine), to be developed in collaboration with shipping company Eureka (partner 5). Evaluation activities focus on marketing exposure, sales, visitor experiences/intentions, tourism service providers experience/intentions. Best practices and lessons learned will be actively disseminated via the New Hansa League network (183 cities in 16 countries). 

 

Project duration:

01/09/2015 - 30/09/2016

 

Project acronym:

HANSATOUR

 

Call ID:

COS-TFLOWS-2014-3-15 - Facilitating EU transnational tourism flows for seniors and young people in the low and medium seasons

 

Beneficiaries:

WESELMARKETING GMBH - Germany - (PARTICIPANT)

STICHTING NATIONAAL OUDERENFONDS - Netherlands - (PARTICIPANT)

STICHTING MARKETINGOOST - Netherlands - (COORDINATOR)

REDERIJ EUREKA BV - Netherlands - (PARTICIPANT)

KULDIGAS NOVADA PASVALDIBA - Latvia - (PARTICIPANT)

KAUNO MIESTO SAVIVALDYBES ADMINISTRACIJA - Lithuania - (PARTICIPANT)

  

Contact person:

Artis Gustovskis
Phone: +371 63322259
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.